TOP
TRUMPS

This project was developed for the 2023 D&AD New Blood Awards, responding to a brief set by HP Indigo and Top Trumps. The challenge was to create a solution that showcased HP Indigo’s personalisation capabilities within the Top Trumps brand.

My idea, titled Card Creator, centred on unlocking creativity. The concept introduces a powerful tool designed to let users build entirely personalised Top Trumps decks, from the characters and stats to illustrations and themes. With a focus on playful exploration, Card Creator celebrates the endless possibilities of customisation, where the only limit is the user’s imagination.

Built with: After Effects / Illustrator / Phototshop